12/27/2022 0 Comments Html5 audio autoplay not working![]() ![]() In any case, you would need to have an excellent player and configure it correctly so that you will trigger your viewers to activate sound/play as the video is intended. By inserting a sound icon (like on Facebook or Instagram), a Tap To Unmute button or a click-to-play, the user can get aware of what is going on and that an action is required, which can lead to a higher user engagement with your website. If you are a video music provider it will probably make no sense to block audio, so you might want to allow audio autoplay if you are a video publisher and you use ads, you probably don’t want to ruin your user experience but still keep monetizing, so what to do?Įngage your users with your content and let them choose whether to mute or not sound might be an answer. But it’s not everything in your viewers’ hands and you, as video streaming provider, can also decide whether to set your video with or without sound.Īccording to your business case, you can in fact decide how to behave in order to provide the best viewing experience and, at the same time, still monetize your content. The users can decide whether to allow autoplay with sound, or allow autoplay without sound, or completely block autoplay. It is certain that these changes will affect media companies, and, at this point, three scenarios are plausible. In general, Chrome’s new autoplay policy, enabled as of Chrome version 66, blocks at least half of unwanted audio. What happens if you don’t have browsing history? Chrome allows autoplay for over 1,000 sites where sound is played by the highest percentage of visitors it will then remember your behaviour and change the whitelisted sites according to your preferences, delivering you a personalised browsing experience. You can check your own MEI at chrome://media-engagement internal page. The higher the “media engagement score”, the higher the chances that Chrome will autoplay audio on the website you’re visiting. As Chrome’s policy states, muted autoplay is always allowed.Ĭhrome recognises your online behaviour thanks to MEI ( Media Engagement Index), which measures (on desktop only) how a certain user tends to consume media on the site. For example, if you have already interacted with the domain (click or tap) or if you have previously played video with sound, Chrome recognises you as an active user and will start playing audio automatically. The new auto-play policy gives more playback control to users by providing them with a tailored and improved online experience: this means that Chrome learns your browser preferences and autoplay the sound of the video accordingly. This new “power-saving” feature will block autoplay on videos that are hidden in a background tab or off-screen. For instance, Safari in macOS High Sierra blocks by default on most websites media with sounds and gives even more control to the users, by allowing them to choose where to play sound. Safari is also working to block autoplay and give more flexibility to the users (and a more relaxing experience) to manage autoplay. ![]()
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